Flo Adamski, CEO of Omnicom Media Group, reflects on his first Cannes in 2018, how the event has evolved, and the focus and hope for Cannes 2023.

“Nobody really knows what will be the next big thing or if it will be one or even dozens. What I am hoping to achieve on the ground is to focus on the trends that will matter and the relevancy that they will have for the businesses that we run, as well as the businesses that we run on behalf of our clients.”