Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership In the fourth and final leg of its push to overcome the challenges to effective investment in media... October 19, 2023 Read More
Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort If there’s one area that constantly keeps media agencies on their toes — no, for once the answer... October 18, 2023 Read More
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within... October 17, 2023 Read More
CASA Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients,... October 16, 2023 Read More
Omnicom Media Group tackles standards across the media spectrum, starting with social Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the... October 16, 2023 Read More
The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of... August 28, 2023 Read More
