Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing Consumers today divide their time spent with media among a wider range of channels and devices including mobile... August 8, 2023 Read More
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of... July 28, 2023 Read More
VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc.... March 9, 2023 Read More
Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of... March 6, 2023 Read More
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency? By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric... February 27, 2023 Read More
Meta mulls more job cuts and verified subscriptions Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. By Jessica Heygate The... February 23, 2023 Read More
OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t The study shows that viewability and attention are not the same. The research shows how viewability is device-driven... August 25, 2022 Read More
Attention metrics are becoming more nuanced, but are brands ready to use them? Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their... August 10, 2022 Read More
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring... July 19, 2022 Read More
How OMD’s Attention Planning Tool Transforms Campaign Strategy Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it... July 15, 2022 Read More
