Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of... February 23, 2022 Read More
Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands Attention in all its forms has inherent value. A teacher needs the attention of her students to help... November 22, 2021 Read More
Omnicom Looks to Measure Ads Based on Consumer Attention Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom... August 16, 2021 Read More
