Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research’s recently released analysis of global... August 2, 2022 Read More
Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with... June 28, 2022 Read More
Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now... June 22, 2022 Read More
Omnicom and Instacart agree to share data that connects sales data to TV ad spend In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of... June 21, 2022 Read More
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds... June 20, 2022 Read More
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods,... May 16, 2022 Read More
From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some... April 8, 2022 Read More
Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form... April 8, 2022 Read More
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets In a move that further cements its position as the king of retail media, Digiday has learned that... October 4, 2021 Read More
