CTV Buyers Are Still Struggling to Know Where Their Ads Ran Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after... August 8, 2023 Read More
OMG stands with Albertsons Media Collective in advocating for retail media network standards Albertsons is proposing retail media networks adopt a host of IAB standards. By Jack Neff Albertsons is proposing a... June 23, 2023 Read More
OMG’S Kelly Metz Helps Adweek Raise the Curtain On Cannes 2023 By Mollie Cahillane & Bill Bradley Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at... June 16, 2023 Read More
OMG Partners With Criteo for Launch of Commerce SSP By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a... June 15, 2023 Read More
OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will... May 17, 2023 Read More
OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate.... May 16, 2023 Read More
As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda... May 15, 2023 Read More
OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed... May 1, 2023 Read More
OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode... May 1, 2023 Read More
“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of... April 28, 2023 Read More
