Measurement

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional...

April 26, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary By Jack Neff There is a measurement “cat”...

April 24, 2023

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with...

April 11, 2023

May the Best Attention Metric Win

By Olivia Morley In the absence of a standardized metric, agencies and sellers are defining attention on their own...

April 11, 2023

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack...

March 9, 2023

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc....

March 9, 2023

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of...

March 6, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric...

February 27, 2023

Meta mulls more job cuts and verified subscriptions

Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. By Jessica Heygate The...

February 23, 2023

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

Read More

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Read More

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

Read More

May the Best Attention Metric Win

Read More

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

Read More

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

Read More

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

Read More

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Read More

Meta mulls more job cuts and verified subscriptions

Read More

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