OMG’s Jonathan Steuer Underscores Need for New Audience Measurement Systems This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they... September 30, 2019 Read More
Long TV Ads Are Over and OMG NA’s Catherine Sullivan Wants Networks To Adapt This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD... September 19, 2019 Read More
OMG’s ADCOLOR FUTURES Recap Their Experiences at This Year’s ADCOLOR Conference ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community... September 17, 2019 Read More
OMD’s George Manas Named One of Ad Age’s 40 Under 40 for 2019 This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping... September 9, 2019 Read More
OMG Launches Hearts & Science in New Zealand This article was originally published by Mumbrella. OMG has launched data and customer experience marketing agency Hearts and Science... September 5, 2019 Read More
OMG’s Jonathan Steuer Discusses Omni, Advanced TV and More with Media Village This article was originally published by Media Village and written by E.B. Moss. What’s the role of ATSC 3.0 around advanced... September 4, 2019 Read More
OMD’s Florian Adamski Explains Why Agencies Need to Put the Focus Back on Their Clients and Marketing Outcomes This article was originally published by Adweek and written by Florian Adamski, CEO, OMD Worldwide. In 1960, Harvard Business... September 3, 2019 Read More
OMG NA’s Catherine Sullivan Shares Her Take on Streaming’s Effect on Upfront Performance The below excerpts are featured in an article originally published by The Wrap. How’s this for a plot twist:... August 28, 2019 Read More
Programmatic Video Heading To Unified Auction: OMG’s Ben Hovaness This interview was originally published by Beet.tv. What started as a way for publishers to sell their video ad... August 28, 2019 Read More
OMG MENA Makes Key Digital Appointments This article was originally published by Campaign Middle East. Omnicom Media Group’s data, analytics and technology consultancy Annalect has... August 25, 2019 Read More
