Omnicom Boosts Data Effort With New Precision and Insights Platform, Omni This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and... July 12, 2018 Read More
TV is Facing an Existential Crisis But There’s Still Hope says OMG’s Danny Hopwood This interview was originally published by Video Ad News. The consolidation we’re seeing in the TV world is largely... July 11, 2018 Read More
The Rise of Consultancies: Not a Greek Tragedy After All, According to OMG’s Christos Solomi This article was originally published by Communicate Online. With a name like Christos Demetrios Solomi, you can easily guess... July 9, 2018 Read More
OMG’s Jonathan Steuer Talks TV Advertising with Variety This article was originally published by Variety Omnicom Media Group’s Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp,... July 9, 2018 Read More
PHD’s Elda Choucair: “The Best Way to Market to Women Is NOT to Market to Women” This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and... July 8, 2018 Read More
Why OMD Is Shifting Its Innovation ‘Factory’ Model This article was originally published by Ad Age. OMD is shutting down the factory. The Omnicom Media Group-owned agency’s Ignition Factory, to... June 26, 2018 Read More
PHD’s Mike Cooper: PHD’s Source Has Shown the Way for Publicis Groupe’s Marcel This article was originally published by Campaign. PHD has learnt a lot since it launched its internal collaboration platform,... June 26, 2018 Read More
OMG Singapore’s Rochelle Chhaya Shares Her Take on IGTV This article was originally published by Marketing Interactive. Instagram is taking over the world. According to recent Bloomberg Intelligence,... June 26, 2018 Read More
Hearts & Science’s Scott Hagedorn Shares His Thoughts on Ethical Persuasion and Monetization with the New York Times This article was originally published by The New York Times A who’s who of marketing and media convened on... June 24, 2018 Read More
Omnicom Upsets WPP’s 7-Year Run as Cannes Lions Holding Company of the Year This article was originally published by Ad Age. Omnicom took the top holding company prize at the 65th Cannes... June 22, 2018 Read More
