Are you sitting comfortably? As we step into 2018, Elie Khouri shares his thoughts on what the next 12 months will bring... January 24, 2018 Read More
OMD UAE energizes its transformation with a progressive structure Integration at the core of the company’s plan to further accelerate future growth OMD continues to anticipate its clients’... January 15, 2018 Read More
The imitation game: four ways to make copying work for you By Elie Khouri, Chief Executive Officer at OMG Copying is… good, bad, predictable? Take your pick but I’m willing to... December 17, 2017 Read More
PHD adds more metal to its coffers The media agency lands title of ‘Most Effective Office of 2017,’ and 18 awards in two competitions PHD’s creative... December 10, 2017 Read More
Digital Essays 2017: Why big data needs big AI Rather than less valuable, the over-abundance of data makes it less manageable by human minds. It was always... November 22, 2017 Read More
Digital Essays 2017: Client 2.0: success in a tech-fused world In his latest digital essay for Campaign Middle East, Waseem Afzal, Executive Director of integrated solutions gives his... November 22, 2017 Read More
Elie Khouri’s 12 For ’18 predictions Our MENA CEO resets the dial on what to expect in 2018 So, did I catch you off-guard? Every... November 7, 2017 Read More
PHD BrainScape 2017 explores the future collaboration between man and machine The conference discussed how companies must adapt to thrive in the third computer age More than 350 marketing and... November 1, 2017 Read More
PHD BrainScape to explore MERGE – The closing gap between technology and us Three futurists to discuss how machine and mankind will fuse in the next digital disruption Forecasting what the future... October 2, 2017 Read More
Now you see me, now you don’t In his latest piece for Communicate, Omnicom Media Group MENA’s CEO questions whether we’re paying enough attention to... October 2, 2017 Read More