Digital Essays 2020: Delivering true effectiveness during a pandemic, by PHD Roxane Magbanua Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging... December 9, 2020 Read More
Uncovering necessary truths, by OMD MENA’s Alejandro Fischer OMD MENA’s head of strategy, Alejandro Fischer, discusses how technology and empathy should work in parallel to uncover... December 8, 2020 Read More
Collaboration, or the Importance of Casual Collisions Saleh Ghazal, Managing Director of OMD MENA, discusses collaboration, processes and finding the right people. How would you define... November 30, 2020 Read More
OMG MENA appoints Maroun Hassoun as Regional General Manager of OMD MENA Omnicom Media Group MENA announced the appointment of Maroun Hassoun as Regional General Manager of OMD MENA. Maroun has moved... November 30, 2020 Read More
How to win at cyber month, by Omnicom Media Group MENA’s Stefanie Cunningham Omnicom Media Group MENA’s General Manager, E-commerce, Stefanie Cunningham offers eight tips for how your brand can elevate... November 2, 2020 Read More
Blink, and you might miss it, by PHD’s Chandni Varma PHD’s Chandni Varma, Director of Biddable Media, explains how the world of programmatic OOH is rapidly going to... October 28, 2020 Read More
Revealing the secret sauce of an effective SEO & SEM PHD’s SEO Lead, Ron Sarweh and Head of Strategy, Daniel Shepherd explore the complex yet mind-blowingly effective impact... October 26, 2020 Read More
It’s Time to Get Your Game On by OMD Egypt’s Ahmed Khaled Ahmed Khaled, Integrated Planner at OMD Egypt, explores the competitive opportunities that lie within branded entertainment and the... October 25, 2020 Read More
Power Essays 2020: If not now, when? By PHD’s David Barnes We all know the adage about fixing your roof when the sun is shining. While recent times haven’t... October 4, 2020 Read More
Power Essays 2020: Complex structures require simple solutions, by OMD’s Terry Mo We work in a complex agency landscape, increasingly populated by boutiques with a narrow focus and the promise... September 30, 2020 Read More
