A third of MENA media investments goes to Silicon Valley Elie Khouri speaks to Gulf News about where the media industry is headed. The maths may be simple but... February 11, 2019 Read More
Zain picks OMD for its media Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, concluded its extensive review process with the... January 1, 2019 Read More
Elie Khouri’s 2019 predictions Agencies that have helped their client shape their future must now do it for themselves While 2018 turned out... December 4, 2018 Read More
Omnicom Media Group MENA and TrafficGuard™ partner to combat mobile ad fraud Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud... October 30, 2018 Read More
Content but not quite as we know it Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding... October 24, 2018 Read More
Nadim Samara promoted to CEO of OMD MENA During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created... October 3, 2018 Read More
Can controversy be right for a brand? Elie Khouri shares his lessons from Nike’s anniversary commercial for its “Just Do It” slogan Neither Colin Kaepernick nor... September 23, 2018 Read More
Getting to know Elie Khouri with 26 questions Last year, LinkedIn introduced a series of quick-fire chats with agency leaders in their EMEA blog. They recently... July 12, 2018 Read More
Making a difference: Alanna Turpin on education and sustainability Why educating disadvantaged children and reducing our carbon footprint are key missions for OMG MENA At Omnicom Media Group... June 28, 2018 Read More
The science behind telling stories In her recent piece, Charli Ursell, Senior Director of Digital of PHD UAE talks about data and creativity... June 26, 2018 Read More
