Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency? By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric... February 27, 2023 Read More
Meta mulls more job cuts and verified subscriptions Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. By Jessica Heygate The... February 23, 2023 Read More
DEI Action Is In, and Diverse Media Needs More Budget Share The media industry must go from making headlines to making headway By Michael Roca, Managing Director, DE&I Investment, Omnicom... February 22, 2023 Read More
To support diversity on TV, media orgs are looking to develop more metrics Measurement firms and agencies are trying to tie representation to performance outcomes. By Kelsey Sutton Considering minorities represent nearly... February 22, 2023 Read More
OMG launches TRKKN in Middle East Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of... February 20, 2023 Read More
Philips Switches $165m Global Media Account Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved... February 16, 2023 Read More
Omnicom consultancy TRKKN launches in UK Omnicom Media Group has launched its digital analytics and cloud consultancy TRKKN in the UK. Omnicom said the service... February 15, 2023 Read More
