Online-Befragung von OMD und Appinio liefert Erkenntnisse zu Potenzialen und Grenzen von NFTs Nur ein kurzer Hype oder neue Form der Wertschöpfung für digitale Güter und Marken? Sind NFTs (= Non-Fungible Token,... October 14, 2021 Read More
OMG Bags Chanel in Global Media Pitch Win This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive... October 13, 2021 Read More
MG OMD CEO, Natalie Bell, featured at the 2021 YouTube Festival Natalie Bell, CEO at MG OMD, spoke at the 2021 YouTube Festival about how brands can, and have,... October 13, 2021 Read More
Werbemarkt 2021: digitale Werbeumsätze erstmals über nicht-digitalen Werbeinvestments Laut aktuellem „German Digital Advertising Latecast 2021“ von Resolution Media steigen die digitalen Werbespendings bis Ende des Jahres... October 7, 2021 Read More
OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence This article was originally published by Media Village. Omnicom Media Group’s primary research team, led by Managing Director Pamela... October 6, 2021 Read More
OMG Boosts Performance Media Offering with Acquisition of Jump 450 Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450... October 6, 2021 Read More
Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one... September 27, 2021 Read More
