Cannes Lions – Kampaň pro Kaufland od agentur Omnicom Group získává bronzového lva První tuzemskou letošní oceněnou prací na světovém reklamním festivalu Cannes Lions je kampaň pro Kaufland od agentur Omnicom... June 20, 2023 Read More
OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and... June 19, 2023 Read More
OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source... June 16, 2023 Read More
OMG’S Kelly Metz Helps Adweek Raise the Curtain On Cannes 2023 By Mollie Cahillane & Bill Bradley Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at... June 16, 2023 Read More
OMG Partners With Criteo for Launch of Commerce SSP By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a... June 15, 2023 Read More
Greentech Festival: mutige Ansätze für nachhaltigen Wandel Stephanie Helen Scheller von OMG Momentum diskutiert am ersten Konferenztag zusammen mit weiteren Hochkarätern über die Notwendigkeit nachhaltigen... June 15, 2023 Read More
Komunikace udržitelnosti musí být hlavně transparentní Jaké komunikaci se vyvarovat na poli udržitelnosti, aby se firmy nedopouštěly greenwashingu, ukázalo setkání OMG Sustainability. Především transparentní by... June 14, 2023 Read More
OMG UK Futures’ Avoiding The Regretaverse report out now We all know the metaverse represents a colossal opportunity for brands and is transforming marketing, media and advertising. ... June 12, 2023 Read More
Nasce in Italia “Beyond Visual Attention” È noto fin dagli anni ’70, a partire dalle ricerche di Herbert Simon, che l’attenzione è una risorsa scarsa... June 7, 2023 Read More
