Shoppable TV Excites PHD’s Klein At IAB NewFronts By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case... May 16, 2023 Read More
OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate.... May 16, 2023 Read More
OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for... May 15, 2023 Read More
As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda... May 15, 2023 Read More
Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US By Brian Bonilla PHD’s U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S.... May 12, 2023 Read More
Mark Holden: Značky získávají podíl pomaleji, je třeba změnit myšlení Přestože technologický vývoj přinesl řadu možností pro marketing, marketéři jich nedokázali plně využít. Důvody spatřuje Mark Holden v... May 5, 2023 Read More
Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media,... May 4, 2023 Read More
Max Deitmer wird CEO EMEA von TRKKN Die globale Technologie Beratung TRKKN beruft den bisherigen Managing Director Germany Max Deitmer zum CEO EMEA. Das Unternehmen,... May 4, 2023 Read More
Stephan Winter wird Chief Strategy Officer der PHD Germany Stephan Winter ergänzt ab sofort das C-Level Management der Mediaagentur PHD Germany um CEO Sabine Knöpfel-Ruth Frankfurt/Düsseldorf, 03.05.2023 –... May 3, 2023 Read More
