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Can controversy be right for a brand?

Elie Khouri shares his lessons from Nike’s anniversary commercial for its “Just Do It” slogan Neither Colin Kaepernick nor...

September 23, 2018

Omnicom Media Group Germany ist Erstunterzeichner des neuen Code of Conduct Programmatic Advertising

Freiwillige Selbstverpflichtung des BVDW zur Definition, Festlegung und Einhaltung eines qualitativen Grundverständnisses im Programmatic Advertising Unmittelbar nach der...

September 19, 2018

Plans from Hearts & Science, OMD and PHD Named Among the Best of the Year by Adweek

This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the...

September 16, 2018

Execs from Hearts & Science and OMD Talk Tech vs. the Media Planner with Ad Age

This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late ’80s...

September 11, 2018

OMG’s Jonathan Steuer Talks TV Measurement With Business Insider

This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens...

September 6, 2018

Neue Studie zu Herausforderungen und Chancen der Digitalen Analyse für Unternehmen

Wie hoch sollte das Budget sein, das Unternehmen in ihre verfügbaren Online-Touchpoints und Kanäle investieren? Um diese Frage...

August 31, 2018

Real Time Marketing Kompass 2018: So erobern Echtzeitdaten unseren Alltag

Wer haftet beim Einsatz von Künstlicher Intelligenz? Was sind eigentlich Daten wert? Bezahlen wir bald nur noch mit...

August 27, 2018

OMG India Launches Video Planning Norms Study

This article was originally published by afaqs The study will set guidelines and benchmarks that can direct future planning...

August 27, 2018

Omnicom Media Group Germany plant Akquisition der Media & Performance Marketing-Sparte der UDG United Digital Group

Die Omnicom Media Group Germany gibt heute die geplante Akquisition des Bereiches Media & Performance Marketing der auf...

August 20, 2018

PHD Hong Kong Appoints Florence Wong as Managing Partner, Following ‘Growth’

This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner...

August 15, 2018

Can controversy be right for a brand?

Read More

Omnicom Media Group Germany ist Erstunterzeichner des neuen Code of Conduct Programmatic Advertising

Read More

Plans from Hearts & Science, OMD and PHD Named Among the Best of the Year by Adweek

Read More

Execs from Hearts & Science and OMD Talk Tech vs. the Media Planner with Ad Age

Read More

OMG’s Jonathan Steuer Talks TV Measurement With Business Insider

Read More

Neue Studie zu Herausforderungen und Chancen der Digitalen Analyse für Unternehmen

Read More

Real Time Marketing Kompass 2018: So erobern Echtzeitdaten unseren Alltag

Read More

OMG India Launches Video Planning Norms Study

Read More

Omnicom Media Group Germany plant Akquisition der Media & Performance Marketing-Sparte der UDG United Digital Group

Read More

PHD Hong Kong Appoints Florence Wong as Managing Partner, Following ‘Growth’

Read More

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