Inflation und Nachhaltigkeit: Etablierte Marketingdisziplin könnte Konflikt entschärfen April 26, 2023 Read More
Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is... April 25, 2023 Read More
Studie: Konsumverhalten im Spannungsfeld zwischen Inflation und dem Wunsch nach Nachhaltigkeit In ihrer aktuellen Ausgabe des New Perspectives-Reports beleuchtet OMD Germany die Auswirkungen der gestiegenen Lebenshaltungskosten auf das Konsumverhalten... April 25, 2023 Read More
OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate Behind the struggle at the root of much of TV’s measurement quandary By Jack Neff There is a measurement “cat”... April 24, 2023 Read More
Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead... April 19, 2023 Read More
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023 April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by... April 18, 2023 Read More
OMD Worldwide tops Campaign’s new business ranking for Q1 2023 By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn... April 18, 2023 Read More
Na OmniConnect vystoupí Binet, Holden či Varilly Pět agentur ze skupiny Omnicom pořádá společné setkání OmniConnect, na které do Prahy přijedou Les Binet, Mark Holden... April 18, 2023 Read More
