OMD USA Appoints Rolf Olsen For New Lead Analytics Role This article was originally published by MediaPost Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to... May 1, 2018 Read More
PHD’s Stacy DeRiso Re-Thinks 30-Second Ads This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers... April 30, 2018 Read More
Resolution Media’s George Manas Comments on Amazon’s Ad Services This article was originally published by AdAge. Amazon’s brutal efficiency, obsession with automation and ruthless pricing tactics have helped... April 30, 2018 Read More
OMD’s Dario Raciti Defines the eSports Opportunity for Adweek It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with... April 30, 2018 Read More
OMD’s Ben Winkler Searches for a Triopoly at Leaner NewFronts This article was originally published by Beet.TV The season in which digital media publishers pitch their upcoming content... April 30, 2018 Read More
Hearts & Science’s Mike Venables Comments on YouTube’s Latest Offering YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60... April 30, 2018 Read More
The 4 key factors of a successful influencer marketing strategy By Dalia Halabi, Manager – Brand Entertainment, OMD Influencer marketing isn’t going anywhere, with brands allocating more of their... April 30, 2018 Read More
OMD’s Kerry Perse: Why Brands Need to Diversify When They Rely Upon Other Platforms This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout... April 27, 2018 Read More
Data is talking… but are we listening? In the age of immediacy and action, are we missing the point when it comes to using data... April 26, 2018 Read More
Meet the CEOs: OMG Indonesia’s Rajat Basra This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their... April 25, 2018 Read More
