Johnson’s roadmap is music to the ears of sports PR and brands

The news that thousands of football fans could be allowed back into stadiums in mid-May under Boris Johnson’s new roadmap out of lockdown will re-energise the work of brands and sports marketing agencies.

Brands can play a major role in the return of live sport and have a positive impact on the fan experience – from creative ways of welcoming them back to delivering the stadium atmosphere that athletes have so desperately missed.

Read the full article written by Louise Johnson, CEO at Fuse, on PRWeek here.