Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA, has announced its supporter base as it readies for a critical year in climate action. The supporters, including OMG UK, have all made a contribution to help the UK advertising industry achieve net zero by end 2030 through funding, specialist expertise and resourcing.

The supporters met as a collective for the first time this month, in a meeting chaired by Sebastian Munden, EVP & General Manager, Unilever UK & Ireland, to drive the activation of the Ad Net Zero Action Plan, unveiled in late 2020.

Working groups have been formed to make rapid progress across the Ad Net Zero action plan:

1. Tracking, analysing and assisting the continued reduction of carbon emissions from ad business operations, chaired by James Best, Credos
2. Reducing emissions from advertising productions, chaired by Stephen Woodford, Chief Executive, Advertising Association
3. Reducing emissions from media choices, led by the IPA’s Media Futures Group
4. Greening up the industry’s awards and events, chaired by Rachel Aldighieri, Managing Director, Data & Marketing Association
5. Using advertising’s positive Influence, chaired by Matt Bourn, Director of Communications, Advertising Association