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Omnicom startet neue Messmethode für Media-Attention

Recent News

PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better...

October 26, 2023

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By Robert Andrews The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and...

October 24, 2023

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Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up...

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