PHD Dubai (Omnicom Media Group) has promoted group director and head of digital, Luca Allam, to the position of general manager. The appointment was made in recognition of his efforts in positioning PHD at the digital forefront and his significant contribution to the growth and development of the agency.

As an innovator in the field, PHD has a well-defined digital agenda that Allam has been instrumental in establishing.  As group director, he managed and strengthened the integration of digital with offline media thinking and has driven the agency’s digital product forward for its clients.  In his new role as general manager of PHD Dubai, he will oversee all accounts and lead on the Unilever digital business.

“Luca played a key role in leading several pitches to success with work that was seen as the very best in class,” said PHD UAE’s managing director, Elda Choucair. “Luca will continue to drive new business and further our digital agenda. I am sure that we will all continue to grow together and achieve even greater things.”

“True to its mantra of finding a better way, PHD has long envisioned how central digital is to our clients’ present and future performance. My progression from a purely digital role in PHD’s hugely stimulating environment is one expression of this,” commented Luca Allam. “We’ve already created a significant point of difference and will continue to do so for the benefit of our clients and our teams.”