OMG’s ADCOLOR FUTURES Recap Their Experiences at This Year’s ADCOLOR Conference
ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another.
By championing diversity and inclusion in creative industries, ADCOLOR helps individuals and organizations RISE UP, and teaches new leaders how to REACH BACK.
This year, OMG had two employees selected as a part of the ADCOLOR FUTURES program. ADCOLOR FUTURES is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries.
ADCOLOR FUTURES Aniqua Hendricks, Assistant Strategist at Hearts & Science, and Keyon Branch, Senior Media Analyst at OMD, share their experience at the annual ADCOLOR conference which took place in sunny Los Angeles this month!
Here’s a picture of me [left] with a fellow FUTURE during our tour at 72andSunny. We worked on individual projects to visualize what we stand for, using the phrase: “I stand for ____ no matter ____.” My phrase was, “I take a stand for public transit commuters no matter the community equity.”
When I first moved to Atlanta, I commuted 1 hour to work and 2 hours to get home. I met so many people from minoritized groups that relied wholeheartedly on the $2.50 bus fare/route for their livelihood. At one point, the city proposed to make major changes that would cut specific routes to lower income areas due to “lower ride participants” and instead pick up new routes near suburban neighborhoods so they could park and ride to work.
I wrote to the local municipality multiple times to reject the proposed changes.
Most bus riders would have to quit their jobs without access to affordable transportation. Thankfully, the new routes were rejected but I can’t help but think about the pattern across the country that is leaning towards this model for public transportation, neglecting low-income communities.”
Day 2 had what proved to be one the most influential events within the ADCOLOR FUTURES program – an amazing session with artist performance specialist KJ Rose in which she challenged us to think about three main points:
Discover – What is your story?
Connectivity – Why do you care?
Personalization – What is your point of view?