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Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil

Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect.

The conversation brought to the light the fragmentation of the commerce landscape and the industry’s longstanding challenge of bridging gaps between online and offline data, cross-retailer performance, and brand and retail media.

Kochenash and Sil both highlighted the need for a more connected data set that brings brand and commerce data together under one roof.