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Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca

Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group’s recently announced partnership with Uber, the first partnership established between Uber and a holding company.

“We have a unique data collaboration where we’re able to bring their data into Omni for insights across the consumer journey for better activation,” says Paglicua.