Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a... July 11, 2023 Read More
DEI Action Is In, and Diverse Media Needs More Budget Share The media industry must go from making headlines to making headway By Michael Roca, Managing Director, DE&I Investment, Omnicom... February 22, 2023 Read More
To support diversity on TV, media orgs are looking to develop more metrics Measurement firms and agencies are trying to tie representation to performance outcomes. By Kelsey Sutton Considering minorities represent nearly... February 22, 2023 Read More
AdAge reports on OMG’s latest diverse partner showcase The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business... January 31, 2023 Read More
TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage... November 18, 2022 Read More
OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the... August 16, 2022 Read More
Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative Following last year’s commitments from brands and agencies to shift some ad dollars to media channels that are... May 6, 2022 Read More
How Brands Are Approaching DE&I In Influencer Marketing Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing... February 28, 2022 Read More
3 Keys To Multicultural Marketing in a Privacy-First World Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and... January 28, 2022 Read More
Omnicom Looks to Build a Database of Certified Diverse Creators In an effort to support and diversify the creators its clients work with, Omnicom Media Group is looking... October 18, 2021 Read More
