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Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

The goal is to bring in brands that have not been investing in these channels in an effort to grow the pot of ad dollars

Following last year’s commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and grow the pot.