OMG Plans $20 Million in Podcast Ads on Spotify This article was originally published by WSJ. Omnicom Media Group plans to spend $20 million on advertising in podcasts... July 8, 2020 Read More
Marketers Seek Ad Flexibility Like Digital Platforms Offer: OMG’s Sal Candela This article was originally published by Beet.tv. Advertisers are pushing for greater flexibility from their media partners as effects... July 2, 2020 Read More
OMG’s Matthew Kramer Discusses National Addressable TV and OTT With Beet.tv This article was originally published by Beet.tv. Until recently, the common understanding of connected TV services was that they... July 2, 2020 Read More
OMG UK’s New Horizons: Media And Communications In A Post-Covid World We should never confuse short-term and long-term change. Throughout the pandemic, there’s been much commentary on the ‘transformations’... June 15, 2020 Read More
PHD MENA’s Podcast Series: Authenticity is the New Perfect This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of... June 14, 2020 Read More
OMG Transact’s Gemma Spence Explains “How Brands Grow” in the e-Commerce Era This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business.... June 12, 2020 Read More
Video: OMG’s Catherine Sullivan Weighs In on Getting Past the TV Upfront to an “Audience-Based World” This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we... May 11, 2020 Read More
OMG POV: Adapting to COVID-19 – Programmatic Marketplaces This POV was written by Mark Oster, Director, Trading Operations at OMG, with contributors Ben Hovaness, Brooke Abney,... May 8, 2020 Read More
OMG POV: Social Media Advertising Amid COVID-19 This POV was written by Michael Pecci, Senior Director, Digital Activation at OMD with contributor Ben Hovaness, Managing... May 8, 2020 Read More
Three Ways to Go from Zero to eCommerce This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social... May 7, 2020 Read More
