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From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Published January 13, 2023. By Chris Ariens.

With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023.

To make the most of the four-day conference, Omnicom Media Group took its clients on tours of the show floor. Guides from OMG agencies including OMD and Hearts & Science walked clients ranging from PepsiCo to The New York Times around the massive Las Vegas Convention Center.

Once again, Adweek partnered with OMD to get the highlights from the guides and the clients. In this video, hear insights from:

  • Matt Sieracki, director of digital activation at OMD and guide for Marci El-Deiry, vp of North America marketing at Philips
  • Jen Reese, director of integrated media planning at OMD and guide for Javier Bustillos, senior director of integrated brand activation at Georgia-Pacific
  • Samantha Wilson, project manager at Hearts & Science and guide for Holly Harnisch, head of earned media at The New York Times