New Media Currencies

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of...

July 28, 2023

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc....

March 9, 2023

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of...

March 6, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric...

February 27, 2023

Meta mulls more job cuts and verified subscriptions

Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. By Jessica Heygate The...

February 23, 2023

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

The study shows that viewability and attention are not the same. The research shows how viewability is device-driven...

August 25, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their...

August 10, 2022

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring...

July 19, 2022

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it...

July 15, 2022

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of...

February 23, 2022

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Attention in all its forms has inherent value. A teacher needs the attention of her students to help...

November 22, 2021

Omnicom Looks to Measure Ads Based on Consumer Attention

Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom...

August 16, 2021

Recent Article

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

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VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

Read More

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

Read More

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Read More

Meta mulls more job cuts and verified subscriptions

Read More

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

Read More

Attention metrics are becoming more nuanced, but are brands ready to use them?

Read More

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

Read More

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Read More

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Read More

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Read More

Omnicom Looks to Measure Ads Based on Consumer Attention

Read More

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