Driving Diverse Investment

DEI Action Is In, and Diverse Media Needs More Budget Share

The media industry must go from making headlines to making headway By Michael Roca, Managing Director, DE&I Investment, Omnicom...

February 22, 2023

To support diversity on TV, media orgs are looking to develop more metrics

Measurement firms and agencies are trying to tie representation to performance outcomes. By Kelsey Sutton Considering minorities represent nearly...

February 22, 2023

AdAge reports on OMG’s latest diverse partner showcase

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business...

January 31, 2023

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage...

November 18, 2022

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the...

August 16, 2022

Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

Following last year’s commitments from brands and agencies to shift some ad dollars to media channels that are...

May 6, 2022

How Brands Are Approaching DE&I In Influencer Marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing...

February 28, 2022

3 Keys To Multicultural Marketing in a Privacy-First World

Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and...

January 28, 2022

Omnicom Looks to Build a Database of Certified Diverse Creators

In an effort to support and diversify the creators its clients work with, Omnicom Media Group is looking...

October 18, 2021

Recent Article

Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise

DEI Action Is In, and Diverse Media Needs More Budget Share

Read More

To support diversity on TV, media orgs are looking to develop more metrics

Read More

AdAge reports on OMG’s latest diverse partner showcase

Read More

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

Read More

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

Read More

Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

Read More

How Brands Are Approaching DE&I In Influencer Marketing

Read More

3 Keys To Multicultural Marketing in a Privacy-First World

Read More

Omnicom Looks to Build a Database of Certified Diverse Creators

Read More

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