OMD UAE (Omnicom Media Group), the media network of the year in MENA, has recruited Haytham Zoghby as its Director of Innovation. He will be tasked with leading and revitalizing Ignition, the media agency’s innovation arm. Its mission is to constantly challenge the status quo.

Driven by OMD’s motto of “Insights.Ideas.Results”, the goal of this appointment is to drive even harder the flow of cutting edge ideas that enable better business results for our clients and their brands.

After completing his Bachelor degree in Graphic Design at the American University of Beirut, Zoghby started his career at Leo Burnett in Jeddah, working mainly on the P&G portfolio, Al Marai, and Savola. He moved to Dubai in 2007 to take the creative lead on DPG, Dubai TV, DEPE, Bel and ADIB, among others.

Operating at the intersection of technology, media, consumer and creativity, Zoghby will leverage his expertise to elevate OMD’s Ignition offering across the region.

His experience, which spans across a wide array of categories and clients, allows him to successfully innovate across a variety of channels.

“OMD has long thrived on innovation and creativity so this appointment is a natural progression for us,” commented Nadim Samara, managing director of OMD UAE & Lower Gulf. “In our first decade, we led with the launch of OMD Digital in 2006, Ignition in 2007 and Annalect in 2010, to name but a few. Bringing in the first senior creative talent in a media investment and consulting firm will allow us to further sharpen our thinking and execution, allowing our clients to enjoy an even higher multiplier effect on their media investments.”

“This move is a very exciting opportunity for me to make a real difference on OMD’s clients. This new environment, with its various disciplines, offers a wealth of data and research, as well as content creation, digital communications and social media capabilities,” Haytham Zoghby added. “These contribute to provide brands with deeper relevance, rich ideas, innovative technology and above all, a meaningful experience in people’s lives.”