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OmniGOV at MG OMD retains its position on government media buying framework agreement

Article originally published on MG OMD’s website.


The Government Communication Service has announced that following a procurement process OmniGOV has been awarded as sole supplier for media buying under Lot 1 of Crown Commercial Service’s (CCS) RM6123 Media Services framework agreement.

Originally appointed in 2018, OmniGOV @ MG OMD have worked on some of the largest and most significant campaigns from the Government ever – including EU Exit, communications throughout the Covid 19 Pandemic and many vital campaigns for over 85 clients in central government and the wider public sector.

The OmniGOV team were awarded Agency Team of the Year at the Campaign Media Awards in 2020 and 2021, and most recently won three Effies for the Government’s We Are The NHS and COVID19 app launch campaigns.

This OmniGOV appointment follows a fantastic year of recent wins for MG OMD including Pernod Ricard and British Airways.

CCS supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2020/21, CCS helped the public sector to achieve commercial benefits equal to £2.04bn – supporting world-class public services that offer best value for taxpayers.

Paul Knight, CEO, OmniGOV said “We are immensely proud and privileged to continue the great work of the past 3 ½ years and position UK Government communications as a leader on the global stage. With a focus on next era partnership, innovative practice and enhanced performance this will allow for improved campaign outcomes, whilst making a real difference to communities across the UK and beyond. We are particularly pleased for our team; this is a reflection of their dedication and passion for the work we do.”

Quote from Dan Clays, CEO Omnicom Media Group UK:

“Setting best in class government communications on a global stage has been our ambition since 2018. This historic appointment for the OmniGOV team allows us to remain focused on that goal and work in partnership with the Government and media owner community to continue to deliver the NEXT WORLD STANDARD in government communications.”