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PHD UAE’s Elda Choucair & Luca Allam feature in Gulf Marketing Review’s cover story

PHD UAE’s (Omnicom Media Group)Managing Director, Elda Choucair and Head of Digital, Luca Allam have featured in this month’s Gulf Marketing Review cover story which examines gamification. The article discusses PHD UAE’s BrainScape conference, which happened earlier this year in Dubai, as well as Source, PHD’s gamified operating system