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Unilab Appoints OMG Philippines as Media Agency of Record

This story was originally published in Marketing Interactive

Unilab has appointed Omnicom Media Group (OMG) Philippines as their media agency of record (AOR).  The selection process was led by Unilab’s internal media team and has challenged participating agencies to showcase their capabilities, tools, and strategic principles through several brand case presentations.

Effective from 1 July 2022, OMG will be responsible for managing the brand’s legacy media, strategy, planning, investment, media activation, digital performance, and data-led marketing intelligence and science.  Leveraging on the agency’s propriety planning workflow, Omni’s structured omnichannel strategy empowers the brand with data-driven solutions that cut across stages of the funnel.

“Today’s dynamic consumer and market landscapes require businesses to have sharper insights, growth-driving strategies, and agile engagements with their stakeholders. We have seen the capability of OMG to enable us in these and we look forward to partnering with OMG CEO Mary Buenaventura and her team in accelerating data-driven and disruptive initiatives,” said Alex Panlilio, corporate vice president, Unilab, Inc.

“As we face massive challenges in today’s business environment, OMG is able to demonstrate the breadth and depth of how we can partner together. We look forward to the fruition of a partnership that will enable our brands to deeply connect with our consumers,” echoed Joanna C. Mojica, division vice president, consumer health management, Unilab, Inc.

Commenting on the win, Buenaventura said, “We are thrilled to be partnering with Unilab, a trusted quality healthcare company that has played an important role during the pandemic. As we move forward in this endemic world, we are excited to kickstart this new journey with Unilab. With the combination of our unique expertise, market-leading capabilities, and strategic thinking through our people, we are confident to support Unilab in their growth ambitions.”