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Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform

Data collaboration player makes upgrades as clean rooms become even more essential to online advertising

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had to upload data from their digital data stores into InfoSum; and to some, that seemed like “movement.” Now, that step is being eliminated as one part of an upgrade to InfoSum’s data clean room and collaboration platform.